The importance of guerilla marketing in today’s advertising

If you are starting a new service, or you are manufacturing some new products, advertising is an important role. Advertising will help your products and services to reach the mass people, who actually need that. One of the best strategies for advertising is the guerilla marketing.

There are many ways of advertising, which are available nowadays. Some of them are quite efficient, while others are not. Previously, when the Internet was not widespread among people, advertisements through television, newspapers and hoardings were quite common. Though there still common nowadays, but there are various other new ways of advertising, which has proved to be more efficient compared to the traditional ways of advertising. Nowadays social networking is also quite common, and advertisers are using it as a judicious method of advertising.

The traditional advertisements

Among the various ways, which are used to advertise on the Internet and social media, the guerilla marketing is one of the most common ones. For example, when you read the newspaper, or switch the television on, you can find millions of advertisements. But the problem is that, among those million advertisements, you can find only two or three advertisements, which are helpful, or you will actually need them in your life, while others will never be important to your life. 

Importance of guerilla marketing

But in case of guerilla marketing, it uses Artificial Intelligence of AI, which can help the advertisers know, what you are looking for. As a result of it, they will only show them advertisements, which you are interested in. For example, if you are fond of technical gadgets, you will get advertisement related to them, and not others. It can also help advertisers to understand, the change in your requirements from time to time. For example, if you want to purchase a new laptop and you surf a lot about cheap laptops, you can find more advertisement that laptops compared to others at that particular moment of time.


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